TRACK 05
Estimated Read Time: 9 minutes
FTC 16 CFR § 255 & Indian DPDPA
Building legal safe harbors across global referral systems while enforcing an uncompromising Zero-PII data storage policy.
1. FTC 16 CFR § 255 Enforcement Standards
The Federal Trade Commission mandates that material connections between publishers and advertisers must be disclosed in a "Clear & Conspicuous" manner:
- Disclosures cannot be placed exclusively on a generic "Terms" page or buried in the footer.
- They must precede or immediately accompany the actionable outbound affiliate link.
- Vague terminology like "partner link" or "sponsored" is insufficient without explicit compensation disclosure.
2. Indian Digital Personal Data Protection Act (DPDPA)
India's DPDPA introduces severe penalties for non-consensual collection and retention of Personally Identifiable Information (PII). DigiSone Deals eliminates this liability through an Air-Gapped Zero-PII Edge Architecture:
What Our System Stores:
transaction_token (randomized), target_network (text), asset_slug (text), timestamp (UTC)
Zero email addresses, zero IP addresses, zero hardware telemetry collected.